Product Description
FirstMate Grain Friendly™ New Zealand Beef Meal & Oats Formula is a simple, single-protein dry dog food designed for dogs that thrive on clean, limited ingredients. Built around pasture-raised, grass-fed New Zealand beef raised without added hormones or antibiotics sourced from New Zealand as the sole animal protein, this formula delivers complete and balanced nutrition without the complexity — or the common allergens — found in most conventional kibbles.
New Zealand beef meal is the #1 ingredient — pasture-raised on New Zealand's famously clean, green farmland, grass-fed and finished without added hormones or antibiotics. New Zealand beef is widely regarded as some of the highest-quality beef in the world, raised in a country with strict biosecurity standards and a year-round pasture-grazing climate. A hearty, nutrient-dense protein with exceptional palatability. Combined with wholesome oats and brown rice as the only carbohydrate sources, this Grain Friendly™ formula is free of corn, wheat, soy, potato, and peas — making it one of the cleanest grain-inclusive options on the market. Antioxidant-rich blueberries, raspberries, and cranberries round out every bowl with natural immune support.
Key Features
- Single Animal Protein Source: One named meat or fish meal per formula — ideal for identifying and managing food sensitivities.
- Grain Friendly™ Formula: Uses oats and brown rice instead of corn, wheat, or soy — and contains no potato or peas, making it one of the cleanest grain-inclusive formulas available.
- No Corn, Wheat, Soy, Potato, or Peas: Free of the most common dietary culprits and DCM-linked legume ingredients.
- Protein-Free Chicken Fat: The chicken fat used across all FirstMate formulas is processed free of chicken protein — safe even for chicken protein-sensitive dogs.
- Antioxidant Superfoods: Blueberries, raspberries, and cranberries in every formula provide natural antioxidants to support immune health and cellular protection.
- Glucosamine Added: Supports healthy joint function and mobility (present in chicken, lamb, duck, and beef formulas).
- Made in Canada: Proudly manufactured in FirstMate's own CFIA-inspected facility in British Columbia since 1989. No ingredients from China.
- No Artificial Colors, Flavors, or Preservatives.
Ideal For
Dogs of all life stages, sizes, and breeds. Especially recommended for dogs with food sensitivities or allergies, dogs that need a novel protein, pet parents concerned about DCM-linked legume ingredients, and owners looking for a clean, limited-ingredient grain-inclusive formula from a trusted Canadian manufacturer.
Feeding Guide
| Body Weight | Daily Amount (cups) |
|---|---|
| 5 lbs | ½ cup |
| 10 lbs | ¾ cup |
| 20 lbs | 1¼ cups |
| 40 lbs | 2 cups |
| 60 lbs | 2¾ cups |
| 80 lbs | 3¼ cups |
| 100 lbs | 3¾ cups |
Divide into 2 or more meals daily. Adjust based on age, activity level, and body condition. Always provide fresh water.
Ingredients
Beef Meal, Oatmeal, Brown Rice, Chicken Fat (Preserved with Mixed Tocopherols), Tomato Pomace, Potassium Chloride, Choline Chloride, Calcium Propionate, Blueberries, Raspberries, Cranberries, Minerals (Zinc Proteinate, Iron Proteinate, Calcium Carbonate, Manganese Proteinate, Copper Proteinate, Selenium Yeast, Calcium Iodate), Vitamins (Vitamin E Supplement, Niacin, Thiamine Mononitrate, D-Pantothenic Acid, Vitamin A Supplement, Riboflavin, Pyridoxine Hydrochloride, Biotin, Vitamin B12 Supplement, Vitamin D3 Supplement, Folic Acid), Glucosamine Hydrochloride.
Guaranteed Analysis
| Crude Protein (min.) | 26% |
| Crude Fat (min.) | 13% |
| Crude Fiber (max.) | 4% |
| Moisture (max.) | 10% |
| Glucosamine (min.) | 300 mg/kg |
| Omega-6 Fatty Acids* (min.) | 2.6% |
| Omega-3 Fatty Acids* (min.) | 0.3% |
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.
Calorie Content
Approximately 362 kcal ME/cup (calculated)
Nutritional Adequacy Statement
FirstMate New Zealand Beef Meal & Oats Formula is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages.
Transition Guide
When switching to FirstMate, transition gradually over 5–7 days. Start with 25% FirstMate and 75% current food, slowly increasing the FirstMate portion each day. Always provide fresh, clean water.
About FirstMate
FirstMate Pet Foods has been proudly made in Canada since 1989. Based in British Columbia, FirstMate has built its reputation on simple, high-quality formulas with a limited number of carefully chosen ingredients — no corn, wheat, soy, potato, or peas in their Grain Friendly™ line. Their Grain Friendly™ category uses oats and brown rice as wholesome carbohydrate sources instead of inflammatory grains, making these formulas suitable for everyday feeding and dogs with common food sensitivities. Every batch is manufactured in FirstMate's own CFIA-inspected facility using Canadian and regionally sourced ingredients wherever possible. The chicken fat used across all FirstMate formulas is processed free of protein, eliminating the risk of chicken protein allergies even in chicken-sensitive dogs.