Product Description
The Woof FlipMat is a double-sided lick mat and slow feeder designed from a dog's point of view — because licking helps dogs naturally self-soothe, and the FlipMat takes that calming experience to the next level. One side features fun shapes for a quick, easy distraction; flip it over to reveal a wavy pattern with built-in dosing rings for a more challenging lick session and effortless supplement portioning. Four push-button suction cups on each side keep it locked to any smooth surface — counters, bathtub walls, crate bars, car windows.
Made from BPA-free, food-grade silicone, the FlipMat is dishwasher safe (top rack recommended) and easy to clean. Pair with Woof LickWells (squeezable wellness spreads), Woof LickMix (just-add-water powder), peanut butter, yogurt, or any spreadable treat. Available in a full-size Green (4 dosing rings) for larger dogs and the compact Mini in Lavender (3 dosing rings) for small dogs, travel, and on-the-go calm.
Key Features
- Double-Sided Design: Two difficulty levels in one mat — easy fun shapes side and a harder wavy pattern side for extended lick time.
- Built-In Dosing Rings: Measured rings (1 tbsp each) on the wavy side make it easy to portion LickWells, supplements, or spreads precisely. Full-size: 4 rings. Mini: 3 rings.
- Push-Button Suction Cups: 4 suction cups per side lock the mat firmly to smooth surfaces — great for bathtub walls, crate panels, counters, and more.
- Zip-Tie Zones: 4 anchor points per mat let you secure it to crate bars or fences.
- Calming Enrichment: The licking action naturally promotes relaxation and reduces anxiety — ideal for bath time, vet visits, grooming, car rides, and thunderstorms.
- BPA-Free Food-Grade Silicone: Safe, durable, and gentle. No harmful chemicals.
- Dishwasher Safe: Top rack recommended for easy cleaning.
- Travel-Friendly Mini: The compact Mini size is lightweight and portable — perfect for on-the-go calming during travel and adventures.
- Pairs With: Woof LickWells (Pumpkin Butter, Doggy Dental), Woof LickMix, peanut butter, yogurt, or any spreadable treat.
How to Use
- Choose your side: easy (fun shapes) for quick distraction, or hard (wavy lines) for extended lick time.
- Squeeze and spread Woof LickWells, peanut butter, or your dog's favorite spread across the surface. Use dosing rings on the wavy side to measure supplements.
- Press suction cups to attach to a smooth surface, or secure with zip ties to a crate.
- Let your pup lick away! Monitor during use.
- Clean by hand washing or placing on the top rack of your dishwasher. Air dry.
About Woof
Woof was built by dog lovers who believe enrichment and wellness shouldn't be complicated. From their iconic Pupsicle to the DualPlay toy collection, every Woof product is designed from a dog's point of view — with safe materials, thoughtful function, and treats and spreads made to pair perfectly. Because the best days include zoomies, kisses, and a whole lot of belly rubs.