{"product_id":"woof-flipmat-lick-mat","title":"Woof FlipMat – Double-Sided Lick Mat \u0026 Slow Feeder","description":"\u003ch3\u003eProduct Description\u003c\/h3\u003e\n\u003cp\u003eThe Woof FlipMat is a double-sided lick mat and slow feeder designed from a dog's point of view — because licking helps dogs naturally self-soothe, and the FlipMat takes that calming experience to the next level. One side features fun shapes for a quick, easy distraction; flip it over to reveal a wavy pattern with built-in dosing rings for a more challenging lick session and effortless supplement portioning. Four push-button suction cups on each side keep it locked to any smooth surface — counters, bathtub walls, crate bars, car windows.\u003c\/p\u003e\n\u003cp\u003eMade from BPA-free, food-grade silicone, the FlipMat is dishwasher safe (top rack recommended) and easy to clean. Pair with Woof LickWells (squeezable wellness spreads), Woof LickMix (just-add-water powder), peanut butter, yogurt, or any spreadable treat. Available in a full-size Green (4 dosing rings) for larger dogs and the compact Mini in Lavender (3 dosing rings) for small dogs, travel, and on-the-go calm.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDouble-Sided Design:\u003c\/strong\u003e Two difficulty levels in one mat — easy fun shapes side and a harder wavy pattern side for extended lick time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-In Dosing Rings:\u003c\/strong\u003e Measured rings (1 tbsp each) on the wavy side make it easy to portion LickWells, supplements, or spreads precisely. Full-size: 4 rings. Mini: 3 rings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePush-Button Suction Cups:\u003c\/strong\u003e 4 suction cups per side lock the mat firmly to smooth surfaces — great for bathtub walls, crate panels, counters, and more.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZip-Tie Zones:\u003c\/strong\u003e 4 anchor points per mat let you secure it to crate bars or fences.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalming Enrichment:\u003c\/strong\u003e The licking action naturally promotes relaxation and reduces anxiety — ideal for bath time, vet visits, grooming, car rides, and thunderstorms.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBPA-Free Food-Grade Silicone:\u003c\/strong\u003e Safe, durable, and gentle. No harmful chemicals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDishwasher Safe:\u003c\/strong\u003e Top rack recommended for easy cleaning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel-Friendly Mini:\u003c\/strong\u003e The compact Mini size is lightweight and portable — perfect for on-the-go calming during travel and adventures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePairs With:\u003c\/strong\u003e Woof LickWells (Pumpkin Butter, Doggy Dental), Woof LickMix, peanut butter, yogurt, or any spreadable treat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eChoose your side: easy (fun shapes) for quick distraction, or hard (wavy lines) for extended lick time.\u003c\/li\u003e\n\u003cli\u003eSqueeze and spread Woof LickWells, peanut butter, or your dog's favorite spread across the surface. Use dosing rings on the wavy side to measure supplements.\u003c\/li\u003e\n\u003cli\u003ePress suction cups to attach to a smooth surface, or secure with zip ties to a crate.\u003c\/li\u003e\n\u003cli\u003eLet your pup lick away! Monitor during use.\u003c\/li\u003e\n\u003cli\u003eClean by hand washing or placing on the top rack of your dishwasher. Air dry.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eAbout Woof\u003c\/h3\u003e\n\u003cp\u003eWoof was built by dog lovers who believe enrichment and wellness shouldn't be complicated. From their iconic Pupsicle to the DualPlay toy collection, every Woof product is designed from a dog's point of view — with safe materials, thoughtful function, and treats and spreads made to pair perfectly. Because the best days include zoomies, kisses, and a whole lot of belly rubs.\u003c\/p\u003e","brand":"Woof","offers":[{"title":"Mini – Lavender","offer_id":43801995444289,"sku":"850075865710","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Full-Size – Green","offer_id":43801995477057,"sku":"850075865727","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0047\/8383\/3155\/files\/71JwAqOGw3L._AC_SL1500.jpg?v=1777250286","url":"https:\/\/nurturepet.com\/products\/woof-flipmat-lick-mat","provider":"NurturePet Pet Supply","version":"1.0","type":"link"}